From July 8 to 11, Wanlin home accessories made a wonderful debut at the 18th Guangzhou Construction Expo. Zhang Xiaolu, the general manager, said in an exclusive interview with the reporter of Huiya information home hotline that Wanlin homestead is optimistic about the eclectic characteristics of the new Chinese tradition and modernity
home hotline reported that from July 8 to 11, Wanlin home accessories made a wonderful debut at the 18th Guangzhou Construction Expo. Zhang Xiaolu, the general manager, said in an exclusive interview with the reporter of Huiya information home hotline that Wanlin home furnishing is optimistic about the eclectic characteristics of the new Chinese tradition and modernity, and believes that the popularity of the new Chinese style is the general trend. This time, Wanlin home furnishing conforms to the trend, brings the new Chinese style wood wax oil finished solid wood furniture series, and has made certain improvement measures against the shortcomings of solid wood furniture
interview guest: zhangxiaolu, general manager of Wanlin Wood Industry Group Xiamen Wanlin home furnishing products Co., Ltd.
Home hotline: it's a pleasure to interview president Zhang of Wanlin home furnishing. President Zhang, can you tell us about your company's objectives for this exhibition
president Zhang: our company has been an enterprise for nearly 30 years. Before, it was mainly exported to the United States and Japan, and it began to do so in the domestic market for nearly 5 or 6 years. We make use of our own experience in plate processing, starting from the raw materials and plates of panel furniture, to achieve the current finished furniture. At present, we have opened the situation in Fujian and Zhejiang, but the advantage is not obvious in terms of the whole country. Therefore, with the help of the large platform of the China Construction Expo, we hope to achieve more investment objectives and develop nationwide based on Fujian and Zhejiang
home hotline: what products did your company mainly display in this exhibition
president Zhang: we mainly showed our panel wardrobe, which uses our original 20 meter camphor board with patented mechanism. After using this material, our wardrobe is very different from similar products on the market. First, we use 25-year-old Chinese fir from Wuyi Mountains. The wood itself will have a faint fragrance, so we call it cedar board; Second, we use formaldehyde free cold glue in the whole process of home decoration, which is quite environmentally friendly; Third, in addition to its aldehyde free characteristics, this glue is also an outdoor waterproof glue, so my material is not afraid of being affected by moisture and temperature changes. Put my material in water and it will not deform for 3 days and 3 nights
in addition, we also brought the main new Chinese style wood wax oil finished solid wood furniture series. Solid wood furniture is very tall, but it has two shortcomings. First, it needs to be painted. At present, many paints on the market have not reached the environmental protection standard; Second, it is easy to deform. Solid wood furniture is very delicate. In view of these two shortcomings of solid wood furniture, we have explored two solutions: first, we all adopt the process of wood wax oil. The cost of wood wax oil is 2 to 3 times higher than that of paint, but it is very environmentally friendly and has no taste at all. There is no problem to check in immediately after the furniture is ready; Second, we use a three-layer structure inside the solid wood, and the cabinet layer uses a three-layer structure board, so the cabinet body and cabinet body are not easy to deform
home hotline: at present, many enterprises want to follow the new Chinese style. How do you do it
president Zhang: at present, we are also developing in this direction. The products we bring today are mainly new Chinese style. Our company is very optimistic about the eclectic characteristics of traditional and modern new Chinese style. It is expected that the popularity of new Chinese style will be the general trend in the near future
home hotline: at present, many enterprises are also taking the road of transformation, reform or transformation. How do you do it
president Zhang: in fact, we started to try to customize our home furnishings, which is a kind of transformation and development, because we used to do OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM OEM
home hotline: now many enterprises are also developing some smart products. How do you think to promote the integration and development of traditional industries and smart industries
president Zhang: VR technology in the field of customized home will be popularized in terminals. For consumers, it is difficult to imagine what this thing looks like and what effect it will have in a specific space just by looking at the pictures. Then VR technology can let consumers experience this effect in advance, which greatly improves customer satisfaction. Now we have cooperated with top domestic software companies, and we will vigorously promote VR technology in the future. This must be a general trend. We will follow the trend, not only have our own characteristics, but also form our own advantages in quality
home hotline: now it is difficult to attract investment, and it is more difficult to maintain dealers. The current dealer turnover rate is relatively high. In terms of maintaining dealers, how does the company support dealers
president Zhang: dealers should develop. First, your products should have their own characteristics. The characteristics of our products are relatively obvious. First of all, we should ensure to provide dealers with distinctive and high-quality products, and improve the referral rate of the store, that is, the guests are satisfied with the products, and the public praise is good; Second, we provide nanny service. When we open the store in the early stage, we will assist in the site selection, launch the decoration design scheme, and send our trainers, design, sales and installation personnel to the store to assist the dealers to ensure high-quality service