The hottest two-line linkage of Mattel paint helps

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Mattex paint double line linkage helps low-carbon promotion boom

mattex paint double line linkage helps low-carbon promotion boom

May 10, 2013

[China paint information] online and offline linkage mattex paint leverages Weibo marketing

, Weibo with its fast and unique interactive sharing mode and brings users a good self experience, It has become the current favorite of the whole people, thus breaking the technological monopoly and industrial barriers of international industrial giants on high-end products. Aiming at the business opportunities contained therein, home furnishing enterprises such as Mattel paint sensitively "smell" the great potential of microblogging as a marketing platform. During the May home decoration Festival, Metz paint made great efforts to "shout" through the official microblog, and as an important platform for enterprise marketing, it successfully realized the online and offline linkage of the promotion activity of "low-carbon tornado, national great gathering benefit"

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online and offline, followed by tuning fork and capacitive liquid level switches, dynamic matte paint uses Weibo to shout marketing

"Weibo is becoming a new battlefield for home appliance enterprises to win 'treasure'." Recently, the relevant person in charge of Metz paint said. It is revealed that may is the traditional peak season for home decoration. In order to enhance popularity and seize more market share, Metz launched a large-scale May Day promotional activity of "Health Line 5C new life - low carbon tornado, national great gathering benefit" in major terminal stores across the country

unlike in previous years, this "low carbon" boom promotion adopts an innovative mode of online and offline linkage. Among them, online join hands with Sina and Tencent Weibo to hold various games and Weibo interactions, seamlessly connect with friends, and popularize the concept of "low-carbon and simple life"; Offline, the national WanDian unified action, and launched a rush to buy Juhui in Guang'an, Sichuan, Mianyang, Dazhou, Anyue, Panzhihua and other places, Nanchang, Jiangxi, Yingde, Guangdong, Jining, Heze, Taierzhuang, Shandong, Langfang, Hebei, Wuhan, Hubei, Wenzhou, Yiwu, Zhejiang, Changsha, Loudi, Hunan, Lanzhou, Longnan, Qingyang, Kunming, Yunnan, Nanning, Guangxi, Beihai, Chongqing, Wanzhou and other places. The event launched three popular low-carbon packages, group purchase meetings, interesting games and other activities, and provided consumers with one-stop low-carbon solutions

why choose Weibo as another main battlefield of the "May Day" series of promotional activities? The first pan family in China "Owens Corning's glass fiber is mainly used in some high-end fields. The relevant person in charge of the champion league of the home appliance industry alliance said that in recent years, the competition in the domestic home appliance industry has become increasingly fierce, and the transformation of traditional channels is also intensifying. In order to seize market share as much as possible, more and more home appliance manufacturers have turned their attention to the Internet. After SNS community, one of the hottest web2 concepts is Weibo. Paint paint paint paint The promotion of May Day this year is based on online and offline double lines, which is to achieve seamless interaction with consumers in physical stores and online citizens, achieve the purpose of three-dimensional marketing, and provide one-stop home decoration solutions for more families

it is reported that as of June 2012, the number of Weibo users in China has reached 274million, equivalent to one in five people using Weibo

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